Privacy Policy

Coastal Measures, Inc.

Last Updated: July 30, 2025

Coastal Measures, Inc. (“Coastal Measures,” “Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. This Policy explains how we collect, use, disclose, and safeguard information when you access or use our websites, software platforms (including CUMULUS), APIs, and related services (collectively, the “Services”).

By using the Services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us, including but not limited to:

Name
Email address
Organization or affiliation
Account credentials
Billing and payment-related information (processed by third parties)
Communications you send to us

1.2 Usage and Technical Information

We automatically collect certain technical and usage information when you use the Services, including:

IP address
Device type, browser type, and operating system
Log files, access times, and usage patterns
API usage metrics and performance data

1.3 Environmental and Sensor Data

Our Services may process environmental, oceanographic, or sensor-generated data submitted by you or collected from public or third-party sources. Such data may be associated with specific locations, assets, or deployments but is not intended to identify individuals.

2. How We Use Information

We use collected information to:

Provide, operate, and maintain the Services
Authenticate users and manage accounts
Process transactions and payments
Analyze usage and improve platform performance
Develop, train, validate, and improve analytical models and AI systems
Communicate with you about updates, support, and service-related notices
Comply with legal obligations and enforce our Terms

3. Aggregated and De-Identified Data

We may aggregate and de-identify information collected through the Services so that it does not reasonably identify you, your organization, or any individual asset. Coastal Measures may use such aggregated and de-identified data for research, analytics, benchmarking, model development, publications, and general knowledge sharing. We do not attempt to re-identify de-identified data.

4. Sharing of Information

We do not sell your personal information. We may share information only in the following circumstances:

With service providers and vendors who assist in operating the Services (e.g., hosting, analytics, payment processing)
With Stripe and other payment processors for billing purposes
When required to comply with applicable laws, regulations, or legal processes
To protect the rights, property, or safety of Coastal Measures, our users, or others
In connection with a merger, acquisition, or sale of assets, subject to confidentiality protections

5. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, or alteration. However, no system can be guaranteed to be completely secure, and we cannot ensure or warrant absolute security.

6. Data Retention

We retain information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

7. Your Choices

You may:

Request access to, correction of, or deletion of your personal information
Opt out of non-essential communications
Contact us with questions or concerns regarding data practices

Requests may be subject to verification and legal limitations.

8. Children’s Privacy

The Services are not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last Updated” date. Continued use of the Services after changes become effective constitutes acceptance of the updated Policy.